The As We Change catalog was launched in 1996 by three San Diego businesswomen aged 40-50+. The catalog was an outgrowth of their own age-related interest in changes that can occur at midlife -- including those surrounding perimenopause and menopause -- and of numerous conversations they had with women across America about the need for information and products to help women understand and manage changes associated with the normal aging process.

As We Change is the first national mail-order catalog to focus exclusively on the needs and preferences of women age 40+, providing a private and convenient place to turn for products and solutions. The quarterly print catalog, which reaches millions of women annually, and our website, www.aswechange.com offer a wide assortment of high quality, well-researched products including nutritional supplements, personal care and beauty products, skin and hair care, fitness and weight management items, and lifestyle apparel and accessories.